Overview


The VP of Brand Marketing is the leader and steward of shaping how the consumer experiences the GA brand across 
communication touch-points. You'll lead a team that develops go-to-market plans across multiple channels to deliver against both brand & financial goals.

RESPONSIBILITIES

Consumer & Messaging Strategy

  • Establishing the vision for the continual evolution of the brand’s perception among its target consumers
  • Setting clear goals for delivering growth in brand perception & affinity
  • Developing the Brand’s messaging priorities for both customers & non-customers
  • Leading the development of a cross-channel messaging calendar
  • Prioritizing the target audience segments based on brand & financial growth goals.
  • Developing a deep understanding of the consumer quantitatively & qualitatively.

Advertising Development

  • Develop deep understand of consumer target’s mindsets, attitudes, & behaviors to inform strong creative development.
  • Partner with the internal creative department to develop inspiring, strategic, & effective communications briefs.
  • Evaluate advertising concepts & shepherd the creative process all the way to execution.
  • Set & manage the advertising production budget in partnership with the internal Creative team.
  • Measure effectiveness of advertising & develop optimizations strategies for improving performance by channel.

Promotional & Positioning Strategy

  • Understand the brand competitive landscape to drive messaging strategy, temporary pricing, and promotional strategies, & communication priorities.
  • Develop promotional pricing strategy & guidelines.
  • Develop & position product bundling strategies to drive cross-category adoption.
  • Content & Social Marketing
  • Develop a marketing plan for how to best leverage content through the consumer experience.
  • Build, develop & execute social campaigns that foster brand affinity, create conversations, & generate organic reach.
  • Measure, evaluate & optimize the effectiveness of social & content.

Partnerships & Experiential

  • Develop, build & execute a partnership strategy that outlines who we should work with, how to work together, and how to connect it to bigger brand goals.
  • Create capabilities bring the brand to life in greater dimension through experience-based events & activations.
  • Build measurement capabilities to understand the effectiveness of investments in partnerships & experiential.

Organizational Leadership & Capability Building

  • Manage & develop brand marketing team through annual work plans, goal setting, & quarterly reviews.
  • Career coaching & development
  • Build training & skill development opportunities to foster growth & build new team skills & capabilities.

REQUIREMENTS

  • Education: Essential - Undergrad degree Preferred - MBA
  • Experience: Minimum 8 years Brand Marketing/Brand Messaging Leadership
  • Technical Skills: Brand messaging strategist with preferable experience in e-commerce
  • Capabilities include Agility, Leadership, Presentation and Storytelling, Creative Problem Solving,  and Willingness to Learn

Please send us your resume and social links to: jobs@geararcadia.com